March 28, 2020

Dear Valued Patients,

With the intention of keeping everyone safe and healthy due to concerns about the spread of the Covid-19 virus, we made the difficult decision to close our clinics and opticals to the public on March 17, 2020.


We can be reached by phone as follows:

DOWNTOWN 204-943-6233, 9 am to 3 pm, Monday to Friday

SCURFIELD 204-487-6233, 10 am to 4 pm, Monday to Friday; we are closed Saturdays until further notice.

Phone messages and emails will not be checked over the weekend.


Eye problems and emergencies can still happen and need to be dealt with. If you are having an urgent eye issue, and have not been sick recently and have not travelled outside Manitoba in the last 14 days, please call to speak to one of our staff. We will NOT be checking messages on the weekend.


Our staff will contact you to reschedule. We don't have a reopening date at this time.


If you ordered glasses before our stored closed, our staff and opticians will contact you about delivering or mailing out your order. We are unable to adjust your glasses at this time but will gladly do so as soon as we reopen.

Contact lenses

To order contact lenses, call or email our offices. Please be patient with our staff. We will arrange to have your contact lenses delivered to you.

Stay safe, keep healthy and use social distancing!! Let's flatten that curve! We can't wait to see you again soon.

Drs. Brian Book, Kara Rosenblat, Sonia Singh-Enns, Mark Gillman and Ehren Sherbo, and our amazing Opticians and Staff

Book Optical and Book Vision Care

For over 40 years we have provided high quality eye care and eyewear to Winnipeggers and Manitobans like yourself. We provide complete eye health examinations, contact lens fittings and sell the latest frames, sunglasses and lenses at our two Winnipeg locations. We are a locally owned and operated small independent business.

SPECIal Hours October 11 – 13, 2018

We're going to be at a special staff training event this weekend! This affects our hours of operation at both locations. We will back Monday morning with regular hours. Sorry for any inconvenience this may cause.

Book Optical

Thursday October 11, 2018: Open 8:30 am until 4 pm
Friday October 12, 2018: Closed

Book Vision Care

Thursday October 11, 2018: Open 9 am to 4 pm
Friday October 12, 2018: Closed
Saturday October 13, 2018: Open only for booking appointments, and pickup / ordering contact lenses. Our Optical will be CLOSED. Sorry, we are not able to dispense glasses.

5 Optometrists


Dr. Brian Book
Dr. Kara Rosenblat
Dr. Sonia Singh-Enns
Dr. Mark Gillman
Dr. Ehren Sherbo


Comprehensive eye exams

Our optometrists provide complete eye care exams for patients from 0 to 100 years old (and beyond)!

Each patient is carefully evaluated to make sure they are seeing their best and that their eye health is great too. An important part of an eye exam is to look for problems and diseases that could permanently affect your vision, such as lazy eye, cataracts, glaucoma, diabetes, dry eye and macular degeneration.

We also provide additional services like contact lens fitting and speciality testing such as visual field and OCT (Optical Coherence Tomography) testing when necessary.


We are always happy to meet new people and welcome back our existing clients! Please call one our offices to see one of our optometrists.




"If everyone was wearing one of our frames, the world would definitely be a better looking place in more ways than one!"

Come and see what's new at our Opticals! We have spectacular original frames you won't find anywhere else in Winnipeg. Check out our new eyewear collections from CAROLINE ABRAM, BLAKE KUWAHARA, ORGREEN OPTICS and KIRK & KIRK.



As the world's leading manufacturer of precision optics, ZEISS LENSES combines technical expertise and innovative ideas to create exceptional visual experiences.

Get ready to be astounded by solutions that are much more than just lenses! ZEISS LENSES provide you with crystal clear, high definition vision. High quality lenses from ZEISS have better optics that give you more clarity, reduced distortion and less glare. Why not give your eyes the best!

The Newest Contact Lenses

The best contact lenses are the ones that you can't feel at all! New materials provide sharper vision, all-day comfort and UV-blocking sun protection. We use the latest in contact lens technology from Alcon, Bausch + Lomb, CooperVision and Vistakon.

We are pleased to offer the new Bausch + Lomb Every Contact Counts Recycling Program! You can now go green and drop off your used contact lenses and packaging at either one of our offices for recycling.


Current promotions

ZEISS LENSES   Get a second set of digital single vision lenses or progressive lenses at 50% off!

CONTACT LENSES   Manufacturer rebates available with purchase of 6 or 12 month supply of most lenses.

Promotions are on for a limited time only and subject to change.


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