Book Optical and Book Vision Care

For almost 40 years we have provided high quality eye care and eyewear to Winnipeggers and Manitobans like yourself. We provide complete eye health examinations, contact lens fittings and sell the latest frames, sunglasses and lenses at our two Winnipeg locations. We are a locally owned and operated small independent business.

SPECIal Hours October 11 – 13, 2018

We're going to be at a special staff training event this weekend! This affects our hours of operation at both locations. We will back Monday morning with regular hours. Sorry for any inconvenience this may cause.

Book Optical

Thursday October 11, 2018: Open 8:30 am until 4 pm
Friday October 12, 2018: Closed

Book Vision Care

Thursday October 11, 2018: Open 9 am to 4 pm
Friday October 12, 2018: Closed
Saturday October 13, 2018: Open only for booking appointments, and pickup / ordering contact lenses. Our Optical will be CLOSED. Sorry, we are not able to dispense glasses.

5 Optometrists


Dr. Brian Book
Dr. Kara Rosenblat
Dr. Sonia Singh-Enns
Dr. Mark Gillman
Dr. Ehren Sherbo



We are always happy to meet new people and welcome back our existing clients! Please call one our offices to see one of our optometrists.



"If everyone was wearing one of our frames, the world would definitely be a better looking place in more ways than one!"

Come and see what's new at our Opticals! We have spectacular original frames you won't find anywhere else in Winnipeg. Check out our new eyewear collections from CAROLINE ABRAM, BLAKE KUWAHARA, ROLF SPECTACLES and KIRK & KIRK.


Innovative Lenses

We feature lenses from Zeiss (now with new UVProtect Technology, 100% UV protection in all clear lenses), Hoya and Nikon! Their new innovative lens designs and coatings provide you with crystal clear, high definition vision. High quality lenses have better optics that give you more clarity, reduced distortion and less glare. Why not give your eyes the best!

Current promotions

ZEISS LENSES   Get a second set of digital single vision lenses or progressive lenses at 50% off!

CONTACT LENSES   Manufacturer rebates available with purchase of 6 or 12 month supply of most lenses.

Promotions are on for a limited time only and subject to change.


The Newest Contact Lenses

The best contact lenses are the ones that you can't feel at all! New materials provide sharper vision, all-day comfort and UV-blocking sun protection. We use the latest in contact lens technology from Alcon, Bausch + Lomb, CooperVision and Vistakon.


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