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Fashion-Forward Family Eye Care

At Book Optical, we believe that eye care can be FUN! We do our very best to make you feel welcome on arrival and like an old friend when we say goodbye. Our 5 optometrists at 2 locations in Winnipeg will always be focused on your eye wellness.

We take pride in staying ahead of fashion trends and promoting some of the coolest boutique brands available. Our team is always on the hunt for funky, new frames. We love connecting you with a style that matches your personality. 

Book Optical believes that everyone deserves to express themselves through eyewear.

Our Promise To You

We promise to address your vision problems in the best way we can and provide you with the highest quality care. We stand by our excellent customer service and will strive to exceed your expectations. 

Our objective is to welcome you to our eye care family, and we stand by the quality of all our lenses and frames.

Meet Our Optometrists


Dr. Kara Rosenblat



Dr. Sonia Singh-Enns



Dr. Ehren Sherbo



Dr. Mark Gillman



Dr. Adam Keech


Our Staff That Help Make All This Possible


Optical Manager, Licensed Optician

Melissa M.

Licensed Optician

Melissa S.

Licensed Optician


Business Manager


Licensed Optician


Receptionist, Ophthalmic Tech


Optical Consultant






Optical Consultant


Optical Consultant



A Thank You From
Dr. Book

To all of my loyal patients,

I would like to take this opportunity to thank you for trusting me with your eye care over the past 44 years. I have enjoyed every minute of it! It has been an honour and a privilege. I feel I have had a rewarding career with all the friends I have made and the people I have met. I truly cared about each and every patient I saw and tried to do the best for all.

With my family and grandchildren living in the east, my wife and life partner Audrey (whom many of you know from the office) and I have decided to move, with mixed emotions, to the Toronto area. We will definitely miss the connections we have made in Winnipeg during our lives here.

Our Optometrists, Opticians and staff at Book Optical and Book Vision Care look forward to continuing to serve you with the highest standards in eye care, eyewear and contact lens services, exactly the same as I have done. I feel like I am leaving everyone in the best of hands!

Thank you again for your loyalty. I will miss all of you very much.

Brian Book

2 Locations in Winnipeg


Find us on the corner of St. Mary Avenue and Vaughan Street in downtown Winnipeg. There’s ample parking available in 3 nearby parking lots. 

  • 235-444 St. Mary Ave
  • Winnipeg, MB R3C 3T1

Closed from 1-2 pm for lunch

Scurfield Blvd

Find us in the strip mall on the corner of Scurfield Boulevard and Kenaston Boulevard, behind Lowe’s Home Improvement.

  • 143 Scurfield Blvd
  • Winnipeg, MB R3Y 1L6

Monday and Friday closed 1-2 pm for lunch
Tuesday, Wednesday, and Thursday closed 2-3 pm for lunch

Our Frame Brands

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