Book Optical and Book Vision Care



Dr. Brian Book
Dr. Kara Rosenblat
Dr. Sonia Singh-Enns
Dr. Mark Gillman
Dr. Ehren Sherbo


To all of my loyal patients,

I would like to take this opportunity to thank you for trusting me with your eye care over the past 44 years. I have enjoyed every minute of it! It has been an honour and a privilege. I feel I have had a rewarding career with all the friends I have made and the people I have met. I truly cared about each and every patient I saw and tried to do the best for all.

With my family and grandchildren living in the east, my wife and life partner Audrey (whom many of you know from the office) and I have decided to move, with mixed emotions, to the Toronto area. We will definitely miss the connections we have made in Winnipeg during our lives here.

In anticipation of my eventual retirement, I have over the past 15-20 years, carefully selected four exceptional Optometrists to join me in practice. Many of you have already met my partners Drs Kara Rosenblat, Sonia Singh-Enns, Mark Gillman and Ehren Sherbo, and they look forward to caring for you and your family in the future, as I have done in the past. Our staff and Opticians at Book Vision Care and Book Optical also look forward to continuing to serve you with the highest standards in eye care, eyewear and contact lens services, exactly the same as I have done. I feel like I am leaving everyone in the best of hands!

Thank you again for your loyalty. I will miss all of you very much.


Brian Book


Updated August 6, 2021

Masks will continue to be mandatory at our offices and opticals, even if you have been vaccinated for Covid-19. 

We are still open by appointment only for all things eye-related: eye exams, eye problems, glasses, sunglasses, contact lenses and eye drops.

All we ask in return is for you to wear a mask, sanitize your hands when you arrive, physically distance and please stay home if you or a family member are sick, feeling unwell, or awaiting the results of a Covid test!

We are all exhausted from 17 months of this, but we can do this, Winnipeg! We got this!

For over 40 years we have provided high quality eye care and eyewear to Winnipeggers and Manitobans like yourself. We provide complete eye exams, contact lenses and sell the latest frames, sunglasses and lenses at our two Winnipeg locations. We are a locally owned and operated small independent business.

Comprehensive eye exams

Our optometrists provide complete eye exams for patients from 0 to 100 years old (and beyond)!

Each patient is carefully evaluated to make sure they are seeing their best and that their eye health is great too. An important part of an eye exam is to look for problems and diseases that could permanently affect your vision, such as lazy eye, cataracts, glaucoma, diabetes, dry eye and macular degeneration.

We also provide additional services like contact lens fitting and speciality testing such as visual field and OCT (Optical Coherence Tomography) testing when necessary.


We are always happy to meet new people and welcome back our existing clients! Please call one our offices to book an eye exam with one of our optometrists.




"If everyone was wearing one of our frames, the world would definitely be a better looking place in more ways than one!"

Come and see what's new at our Opticals! We have spectacular original frames you won't find anywhere else in Winnipeg. Check out our new eyewear collections from CAROLINE ABRAM, BLAKE KUWAHARA, ORGREEN OPTICS and KIRK & KIRK.



As the world's leading manufacturer of precision optics, ZEISS LENSES combines technical expertise and innovative ideas to create exceptional visual experiences.

Get ready to be astounded by solutions that are much more than just lenses! ZEISS LENSES provide you with crystal clear, high definition vision. High quality lenses from ZEISS have better optics that give you more clarity, reduced distortion and less glare. Why not give your eyes the best!

The Newest Contact Lenses

The best contact lenses are the ones that you can't feel at all! New materials provide sharper vision, all-day comfort and UV-blocking sun protection. We use the latest in contact lens technology from Alcon, Bausch + Lomb, CooperVision and Vistakon.

We are pleased to offer the new Bausch + Lomb Every Contact Counts Recycling Program! You can now go green and drop off your used contact lenses and packaging at either one of our offices for recycling.


Current promotions

ZEISS LENSES Get a second set of digital single vision lenses or progressive lenses at 50% off!

CONTACT LENSES Manufacturer rebates available with purchase of 6 or 12 month supply of most lenses.

Promotions are on for a limited time only and subject to change.


Are your glasses fogging up from wearing your mask?

We have the solution to that frustrating lens fog! Call one of our opticals and let us help you. We have awesome anti-fog lens cloths and wipes from FogBlocker and drops from Microclair available. They all work great at removing "the fog" from your lenses so you can see clearly and get on with your day!