Book Optical and Book Vision Care

For over 40 years we have provided high quality eye care and eyewear to Winnipeggers and Manitobans like yourself. We provide complete eye exams, contact lenses and sell the latest frames, sunglasses and lenses at our two Winnipeg locations. We are a locally owned and operated small independent business.



Dr. Brian Book
Dr. Kara Rosenblat
Dr. Sonia Singh-Enns
Dr. Mark Gillman
Dr. Ehren Sherbo


Updated December 23, 2020

Our offices and opticals remain open by appointment only.

Face masks must be worn at all times and the use of hand-sanitizer is required upon entry to our offices and opticals.

We ask that you come to appointments alone, unless you are unable to do so. Friends or family with patients may be asked to wait outside the clinic. If our waiting room or optical is full, you may be asked to wait outside or in your vehicle until there is room for you.

Please call our office to reschedule your appointment if you or another family member in your household is feeling unwell, has travelled outside Manitoba in the last 14 days, or are waiting for a Covid test result.

Thank you to everyone for your patience, kind words and support!

Comprehensive eye exams

Our optometrists provide complete eye exams for patients from 0 to 100 years old (and beyond)!

Each patient is carefully evaluated to make sure they are seeing their best and that their eye health is great too. An important part of an eye exam is to look for problems and diseases that could permanently affect your vision, such as lazy eye, cataracts, glaucoma, diabetes, dry eye and macular degeneration.

We also provide additional services like contact lens fitting and speciality testing such as visual field and OCT (Optical Coherence Tomography) testing when necessary.


We are always happy to meet new people and welcome back our existing clients! Please call one our offices to book an eye exam with one of our optometrists.




"If everyone was wearing one of our frames, the world would definitely be a better looking place in more ways than one!"

Come and see what's new at our Opticals! We have spectacular original frames you won't find anywhere else in Winnipeg. Check out our new eyewear collections from CAROLINE ABRAM, BLAKE KUWAHARA, ORGREEN OPTICS and KIRK & KIRK.



As the world's leading manufacturer of precision optics, ZEISS LENSES combines technical expertise and innovative ideas to create exceptional visual experiences.

Get ready to be astounded by solutions that are much more than just lenses! ZEISS LENSES provide you with crystal clear, high definition vision. High quality lenses from ZEISS have better optics that give you more clarity, reduced distortion and less glare. Why not give your eyes the best!

The Newest Contact Lenses

The best contact lenses are the ones that you can't feel at all! New materials provide sharper vision, all-day comfort and UV-blocking sun protection. We use the latest in contact lens technology from Alcon, Bausch + Lomb, CooperVision and Vistakon.

We are pleased to offer the new Bausch + Lomb Every Contact Counts Recycling Program! You can now go green and drop off your used contact lenses and packaging at either one of our offices for recycling.


Current promotions

ZEISS LENSES Get a second set of digital single vision lenses or progressive lenses at 50% off!

CONTACT LENSES Manufacturer rebates available with purchase of 6 or 12 month supply of most lenses.

Promotions are on for a limited time only and subject to change.


Are your glasses fogging up from wearing your mask?

We have the solution to that frustrating lens fog! Call one of our opticals and let us help you. We have awesome anti-fog lens cloths and wipes from FogBlocker and drops from Microclair available. They all work great at removing "the fog" from your lenses so you can see clearly and get on with your day!